Until recently, the kind of service offered by LGFB was largely unavailable. The program began in 1989, when three national organizations pooled their resources to develop the service and make it available to women across the country. The program was founded and developed by The Cosmetic, Toiletry, and Fragrance Association (CTFA) Foundation—a charitable organization supported by the members of the cosmetic industry's trade association—in partnership with the American Cancer Society (ACS) and the National Cosmetology Association (NCA). The NCA is a national organization that represents hairstylists, wig experts, estheticians, makeup artists and nail technicians, among others.
These three organizations provide:
• Patient education—through group or individual sessions—by volunteer cosmetologists and beauty advisers.
• Complimentary makeup kits for everyone participating in a group program. (Look Good. . . Feel Better is
"product neutral" and does not promote any specific cosmetic product line or manufacturer.)
• Free program materials such as videos and patient information pamphlets.
The Look Good. . . Feel Better program is administered nationwide by the ACS and is designed to meet the needs of local communities. The NCA organizes volunteer cosmetologists who can evaluate your skin and hair needs and who will teach you the appropriate beauty techniques to deal with the appearance-related side effects of cancer treatments. The CTFA Foundation provides the makeup, materials and financial support for the program.
